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In
1939 the Esso Oil Company issued
the Esso
Baseball Handbook, 1839-1939 Baseball's
100th Anniversary Edition. The free
premium was made available at your
local Esso station. A blank space at
the bottom of the cover was reserved
for the station's advertisement. This
book was issued by "Macaluso's Esso
Servicenter, Franklin & Vreeland Aves.,
Nutley N.J., Phone: NU. 2-3119" The 50
page book was edited by Christy Walsh,
All America Board Of Baseball (a
committee of baseball writers).
Full of accurate, interesting baseball
information such as: The Home Run
Kingdom (Baseball's 50 greatest
sluggers); Baseball Lessons by 9 Famous
All-America Players; The King Of Swat
(Babe Ruth's Lifetime Record); The
Longest Home Runs On Record; "How To
Keep Score;" Lou Gehrig's
Record-(1925-1938); Ten Leading Base
Stealers; Famous Players' Boyhoods;
World Series Records; 20 Great
Strike-out Pitchers; Vander Meer's Box
Score (No hit games-2); 20 Great
No-hit, No-run Pitchers; 1939 Baseball
Schedules; and The 1938 All-America
Team.
The team was selected by Babe Ruth in collaboration with the All-America
Board of Baseball, in 1938. This was
the seventieth time Ruth was involved
in picking the All-America team of the
year. Articles written by members of
the team include: How to Pitch, by Paul
Derringer; Batting Tips, by Joe Medwick;
Advice to Rookie Catchers, by Ernest
Lombardi; How to Play First Base, by
Jimie Foxx; The Keystone Guardian, by
Chas. Gehringer; Duties of a Shortstop,
by Joe Cronin; Playing the Hot Corner,
by "Red" Rolfe; Advice to Outfielders,
by Mel Ott; Throwing from Outfield, by
Joe DiMaggio.
The back cover has an enrollment
application to attend the School Of
Baseball, at the 1939 New York World's
Fair Academy Of Sports. The Esso Oil
Company was a major sponsor of the
Worlds Fair and the Academy of Sport,
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